NICK MEEK
FOR
UBER

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Nick Meek was commissioned by Mother London to photograph over 20 individual concepts for the launch of Uber’s long-term media partnership with Gatwick airport.

Photographed across the course of two weeks, Nick and the team were tasked with capturing a variety of macro scenes that replicated the iconic black line of the ‘Uber journey’. Focused on aligning with diverse travel made through GATWICK AIRPORT, each concept was created to resonate with the passing audience as they embarked and/or returned from their travels.

Working with a wide range of production specialities, in the studio and on-location, the team built individual sets for each detailed concept, crafting these final suite of to showcase the campaign.

@MOTHER LONDON
@NICK MEEK
@UBER

Notable press on the campaign…

BEST ADS ON TV
CREATIVE REVIEW
CREATIVE SALON
CREATIVE MOMENT
CREATIVE BLOQ

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Selecting the strongest black line
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Final bear casting
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The moment our most precious talent nailed their line...
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Detail in the preparations
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CONTACT SHEET
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Engaging with illustrator Johnny Meakin, WREN managed the process of developing a pre-vis illustration for each concept, aiding the balance of story-telling to line detail within the individual macro set up’s.

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PHOTOGRAPHED FOR THE LAUNCH OF UBER’S NEW LONG TERM MEDIA PARTNERSHIP WITH GATWICK AIRPORT, THE IMAGERY IS FEATURED THROUGHOUT THE AIRPORT BOTH INTERNALLY AND EXTERNALLY. WITH OVER 2500 PLACEMENTS AND OVER 40 MILLION TRAVELLERS THROUGH THE AIRPORT EACH YEAR, THE CAMPAIGN ACTS AS MORE THAN JUST ADVERTISING, BUT ALSO A PUBLIC GALLERY OF IMAGERY FOR THOSE THAT ARE FLYING AWAY AND THOSE THAT ARE RETURNING HOME.

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Campaign photographer, Nick Meek
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TABLE FOR TWO, HOTEL LOBBY, POOLSIDE, BASEBALL STADIUM, PUB CORNER, NIGHTCLUB, DOCTORS OFFICE... EAST LONDON STUDIO.
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ALL EYES ON WREN'S PRODUCTION TEAM
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PHOTOGRAPHER
@Nick Meek

PRODUCTION
@WREN Agency
@JENNIFER TURNER, Exec Producer
@JODIE SIMMS, Producer
@NATHAN KERRY, Producer
@ELLIOT WHITEMAN, Production Assistant

ADVERTISING AGENCY
@Mother London

CREATIVE DIRECTOR
@Anthony-Daniel Montagne
@Oli Rimoldi

CREATIVES
@Serhan Asim
@Jack Willoughby
@Talveer Uppal

AGENCY
@Eleni Xenidou – Account Director
@Jennifer Price-Thomas – Integrated Production Director
@Ricky O. – Producer

PHOTO TEAM
@ROGER RICHARDS
@AMAR GILL
@SAM GIRDLER
@LAIMONAS STASIULIS
@ALEXANDER BRUNACCI
@GRIP VAN

WARDROBE STYLING
@Sylvester Yiu
@Denis Bushell

HMU
@Fiona Fellows
@Frankee Hissey

SFX MAKE-UP
@Bill Turpin

SET DESIGN
@Camilla Byles
@Columbia Williams
@Willem Olenski
@Eddie Amos

LOCATION
@Locate Productions
@The Yards Studio

FOOD STYLING
@Suzy Theodorou
@Sara de Lulio
@Theo Theodorou

CASTING
@Ali Fearnley

ILLUSTRATION & CONCEPTING
@Johnny Meakin

COLOUR GRADE
@Recom Farmhouse
@Kate Brown

© WREN.AGENCY 2025