DAVID STEWART
FOR
HEINZ
![DAVID_STEWART_WREN_TITLE_HEINZ_KARAOKE_landscape](https://wren.agency/wp-content/uploads/2024/02/DAVID_STEWART_WREN_TITLE_HEINZ_KARAOKE_landscape.jpg)
Commissioned by Wieden + Kennedy, David Stewart shot a total of three concepts for Heinz, celebrating the warmth and comfort of the Great British icon – Heinz tomato soup. By pairing this iconic British brand with David’s signature quintessentially British, deadpan humour, the result is a humorous, yet relatable set of visuals that have an indistinguishable ‘British’ undertone.
Shot across London in a variety of locations, the team worked to find a series of venues that not only felt authentic to the concepts, but were also relatable in their appearance to tie into the lives of the viewers. This, paired with a casting that focused on finding individuals that could deliver the tongue-in-cheek humour, ensured a final product that showed true British, everyday venues, with true British, everyday people.
![DAVID_STEWART_WREN_HEINZ_BOWLING_landscape](https://wren.agency/wp-content/uploads/2024/02/DAVID_STEWART_WREN_HEINZ_BOWLING_landscape-scaled.jpg)
![DAVID_STEWART_WREN_HEINZ_YOGA_48� AD](https://wren.agency/wp-content/uploads/2024/02/DAVID_STEWART_WREN_HEINZ_YOGA_48�-AD-scaled.jpg)
![David_stewart_wren_heinz_Yoga westfield-1](https://wren.agency/wp-content/uploads/2024/02/David_stewart_wren_heinz_Yoga-westfield-1-scaled.jpg)
![DAVID_STEWART_HEINZ_WREN_WEBSIZE_IMG_2604](https://wren.agency/wp-content/uploads/2024/02/DAVID_STEWART_HEINZ_WREN_WEBSIZE_IMG_2604-scaled.jpg)
![DAVID_STEWART_WREN_HEINZ_KARAOKE_portrait](https://wren.agency/wp-content/uploads/2024/02/DAVID_STEWART_WREN_HEINZ_KARAOKE_portrait-2401x3000.jpg)
Photographer
@David Stewart
Production
@Wren Agency
ADVERTISING AGENCY
@Wieden + Kennedy
CASTING
@Ali Fearnley
FOOD STYLING
@Maud Eden
WARDROBE STYLING
@Eve Ferret
HMU
@Fiona Fellows
Locations
@Location Partnership