RICHARD FOSTER
FOR
VASHI

VASHI HAS LAUNCHED THEIR FIRST GLOBAL BRAND CAMPAIGN ‘LOVE STORIES’ PHOTOGRAPHED BY RICHARD FOSTER & FRANCESCA ALLEN (EAST.CO), WITH THE IDEA TO MERGE THE TRADITIONAL AESTHETIC OF LUXURY IMAGERY WITH THE RESONANCE OF TRUE STORY-TELLING. EACH PORTRAIT IS ACCOMPANIED BY A STILL LIFE OF A PIECE OF JEWELLERY THEY CO-CREATED ALONGSIDE VASHI TO REPRESENT THEIR PERSONAL STORY.

LINKS:

VASHI
RICHARD FOSTER
FRANCESCA ALLEN

TOGETHER WITH SET DESIGNER JOHANNE MILLS, RICHARD FOSTER PLAYED WITH LIGHT AND DYNAMIC COMPOSITION TO CREATE THE APPEARANCE THAT EACH PIECE OF JEWELLERY WAS DEFYING GRAVITY. THE MINIMALISM OF THE AESTHETIC LEAVES NOWHERE FOR THE PRODUCT TO HIDE AND WE FOCUS ON THE SHAPE AND GLOSS OF THE MATERIALS.

Creative Direction
@Vashi
@AneelKalsi

Still Life Photography
@Richard Foster

Still Life Production
@Wren Agency

Still Life Set Designer
@Johanne Mills

Still Life Retouch
@Jon Gibson-Skinner

FASHION/LIFESTYLE Photography
@Francesca Allen
@East.co