LUKE EVANS
FOR
JO MALONE
LUKE EVANS SHOOTS THE 2022 CHRISTMAS CAMPAIGN FOR JO MALONE ALONGSIDE THEIR MAIN CAMPAIGN BY BRITISH FASHION PHOTOGRAPHER, TIM WALKER.
SHOT IN A LONDON STUDIO, THE CAMPAIGN FOCUSED ON CREATING A QUINTESSENTIAL WINTER WONDERLAND OF THE CLASSIC AND ROMANTICISED ‘WHITE CHRISTMAS’ SCENE. USING A BLEND OF SET DESIGN WITH LUKE’S SIGNATURE STYLE, A COMBINATION OF LIGHTING, PERSPECTIVE AND SCALE, EVANS TRANSPORTS THE VIEWER TO ANOTHER WORLDLY SNOWSCAPE SCENE IN WHICH THE PRODUCTS AND SET TOWER OVER THE VIEWER TO BECOME THEIR OWN LANDSCAPE.
PHOTOGRAPHER
@LUKE EVANS
PRODUCTION
@WREN AGENCY
CLIENT
@JO MALONE LONDON
CREATIVE DIRECTOR
WANDJINA GLASHEEN-BROWN
SET DESIGN
@NICOLA YEOMAN
LOCATION
@ALVA STUDIOS
POST PRODUCTION
@THEFORGE.CO
BTS PHOTOGRAPHY
@VASCO VIEIRA