DOUGIE WALLACE
FOR
PANADOL

Dougie Wallace is commissioned by Publicis to shoot for Panadol through his signature documentary lens, capturing everyday moments of pain across transit spaces, from cars to malls and airports. Shot in Dubai, the campaign focuses on relatable situations when you might reach for paracetamol.

Dougie’s unfiltered approach brings authenticity to the campaign. Rather than constructing elaborate shots, he works alongside the film crew, moving quickly and making just enough adjustments to capture natural moments. The result is a set of images that feel true to life, balancing spontaneity with sharp, considered composition.

DOUGIE WALLACE
PUBLICIS 
PANADOL

XXXXX number of posters created in XXXX languages, but the language of pain is worldwide.

About BTS production…

PHOTOGRAPHER
@DOUGIE WALLACE

CLIENT⁠
@PUBLICIS 
@PANADOL

STYLING
@Marianne Taouk

HMU
@HANI KLEIB
@Tatiana Kulikova