DOUGIE WALLACE
FOR
PANADOL

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Dougie Wallace is commissioned by Publicis to shoot for Panadol through his signature documentary lens, capturing candid moments across everyday transit spaces, from cars to malls and airports. His unfiltered approach brings a sense of authenticity to the campaign, balancing spontaneity with a sharp, considered composition.

DOUGIE WALLACE
PUBLICIS 
PANADOL

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FINAL ADS
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BEHIND THE SCENES

PHOTOGRAPHER
@DOUGIE WALLACE

CLIENT⁠
@PUBLICIS 
@PANADOL

STYLING
@Marianne Taouk

HMU
@HANI KLEIB
@Tatiana Kulikova

© WREN.AGENCY 2026