DOUGIE WALLACE
FOR
PANADOL

wrenagency_dougiewallace_panadol_PAN4651_with_4629 HEAD_f_titleimage

Dougie Wallace is commissioned by Publicis to shoot for Panadol through his signature documentary lens, capturing candid moments across everyday transit spaces, from cars to malls and airports. His unfiltered approach brings a sense of authenticity to the campaign, balancing spontaneity with a sharp, considered composition.

DOUGIE WALLACE
PUBLICIS 
PANADOL

wrenagency_dougiewallace_panadol_Airport_PAN8739_v2f
wrenagency_dougiewallace_panadol_Movie grab-A030C058_241129ZS_1375619_Green-2f
wrenagency_dougiewallace_panadol_Ride Share_PAN6141_v3HRfb_Normal shirt_f
wrenagency_dougiewallace_panadol_Mall_PAN9931-3_f
wrenagency_dougiewallace_panadol_Mall_PAN1775-3_f
wrenagency_dougiewallace_panadol_Living Room_PAN0872_2f
wrenagency_dougiewallace_panadol_Living Room_PAN2021_f
wrenagency_dougiewallace_panadol_BTS_3
wrenagency_dougiewallace_panadol_BTS_4
wrenagency_dougiewallace_panadol_BTS_5
BEHIND THE SCENES
FINAL ADS

PHOTOGRAPHER
@DOUGIE WALLACE

CLIENT⁠
@PUBLICIS 
@PANADOL

STYLING
@Marianne Taouk

HMU
@HANI KLEIB
@Tatiana Kulikova

© WREN.AGENCY 2026