LUKE EVANS
FOR
JO MALONE
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LUKE EVANS SHOOTS THE 2022 CHRISTMAS CAMPAIGN FOR JO MALONE ALONGSIDE THEIR MAIN CAMPAIGN BY BRITISH FASHION PHOTOGRAPHER, TIM WALKER.
SHOT IN A LONDON STUDIO, THE CAMPAIGN FOCUSED ON CREATING A QUINTESSENTIAL WINTER WONDERLAND OF THE CLASSIC AND ROMANTICISED ‘WHITE CHRISTMAS’ SCENE. USING A BLEND OF SET DESIGN WITH LUKE’S SIGNATURE STYLE, A COMBINATION OF LIGHTING, PERSPECTIVE AND SCALE, EVANS TRANSPORTS THE VIEWER TO ANOTHER WORLDLY SNOWSCAPE SCENE IN WHICH THE PRODUCTS AND SET TOWER OVER THE VIEWER TO BECOME THEIR OWN LANDSCAPE.
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PHOTOGRAPHER
@LUKE EVANS
PRODUCTION
@WREN AGENCY
CLIENT
@JO MALONE LONDON
CREATIVE DIRECTOR
WANDJINA GLASHEEN-BROWN
SET DESIGN
@NICOLA YEOMAN
LOCATION
@ALVA STUDIOS
POST PRODUCTION
@THEFORGE.CO
BTS PHOTOGRAPHY
@VASCO VIEIRA