JONĖ REED
FOR
RUBY JACK
Jonė Reed’s photography often extends beyond image making on a ‘visual’ level; there is an element of atmosphere to her work, a story within each image that holds the ability to transport the viewer to another place, another time – a journey away from the current moment and into her cinematic world of the surreal…
Applying this same approach to her commercial imagery, Jonė collaborated with jewellery brand, Ruby Jack on a test shoot for a collection of items from the brand’s current offering.
Photographed through a series of self-portraits, Jonė worked alone. Incorporating a mix of natural and artificial lighting, Jonė created the sets and backgrounds in line with her creative vision for the test. Given full creative freedom by the brand, the resulting images are a true representation of Jonė Reed’s artistic expression…
Photographed in addition to the images that were sent to the brand, Jonė developed her test further through a collection of photographs titled ‘Folies Bergère’, a series that draws inspiration from the Parisienne Cabaret Hall of the same name. With elements of 1920s styling and surrealist props, the series draws the viewer further from the present moment, and deeper into another world.
