LUKE EVANS
FOR
AESOP

Luke Evans for Aesop’s, “Always On” campaign sees a collection of products and textures captured through grid systems and abstract representations. Commissioned by Commission Studio, the production spanned several weeks and incorporated both stills and motion to deliver the creative concept.

Working with a concept of minimalism to the resulting imagery and motion, the products were showcased and spotlighted by allowing their design and physical nature to act as the key point of focus throughout. Shooting from a variety of angles to achieve the grid system look, the team worked with set designer, Kei Yoshino to create the clean, yet structured feel to the items.

Luke Evans
Commisison Studio
Aesop

WORKING WITH A VARIETY OF TEXTURES AND MEDIUMS, ALONGSIDE THE GRID SYSTEM STYLING, USED THE MINIMALISM OF THE VISUALS TO ACCENTUATE THE PRODUCTS.