Nick Meek shoots the first poster advertising campaign for insurance company, Howden, as commissioned by Lucky Generals. Shooting a total of five concepts, Nick’s imagery saw a UK-wide production over the space of a week with the team travelling from the Isle of Arran Distillers, to as far as Harvey’s Brewery on the South Coast in order to capture a variety of scenarios and visuals that help build the campaign story.
Working with a variety of niche businesses across the country, existing clients of Howden Insurance, meant dealing with the ever-unpredictable UK weather. Visiting locations ahead of the shoot days and being able to adapt to changing circumstances, allowed Nick and the team to capture a series of beautiful images that act as testament to the work put into delivering the concept to the highest level.
With one shoot day allocated for the ‘road trip’ shot and knowing the unpredictability of the Scottish weather, Nick travelled to Scotland ahead of the shoot to ensure he could get the right light for the landscape shot. The shoot day provided very limited visibility, but with the weather the day before being absolute gold, Nick was able to cover off plenty of options of the wider landscape, sending back to the wider team who were en-route by train, and locked the shot off. This allowed the focus of the shoot day to be on the added ‘journey’ elements of the talent and car, trying to stay dry in the interim.
To capture the Distillery image, the team travelled to the Isle of Arran to shoot the iconic distillery on the island. With the local ferry as the only feasible transport to the location and the seas being rough on the day, it was touch and go whether the team would make it. The possibility of travel was left up to the captain, and his sense of adventure matched Nick’s and the trip ended up being probably the roughest ferries the team have taken. That kind of weather often brings amazing lighting conditions and Arran didn’t disappoint.
SHOOTING AT THE HISTORIC HARVEY’S BREWERY IN LEWES, CAME WITH IT’S OWN CHALLENGES. AS A BUSY WORKING BREWERY, TRYING TO FIND THE RIGHT TIME TO BRING THE CREW AND CAST IN TO CREATE THIS IMAGE WAS NOT AS SIMPLE AS HOPED. THE TEAM AT HARVEY’S WORKED WITH US TO BUILD OUR KNOWLEDGE OF THE BREWING PROCESS AND WE WERE ABLE TO MOVE SWIFTLY IN AND OUT OF THE LOCATION ENSURING NOT TO CONTAMINATE ANY OF THE VALUABLE LIQUID.
Shooting the Florist concept in Brighton, the team entirely transformed a florist store to fit the creative concept. Styled by Camilla Byles to create a lush floral backdrop, the local residents took notice and the crew were visited by an older gentleman who, completely ignoring the camera, asked for a bunch of flowers for his wife’s 70th birthday. He got more than he bargained for as the shoot day had come to an end so, with the clients blessing, he received an enormous bunch of flowers ready for a memorable birthday gift.
@Camilla Arthur Casting
PROPS/ SET STYLING