Luke Stephenson’s campaign for the Trainline incorporates his comedic and oddball style into a series of images that brings a level of subtle humour to world of ticket-buying.
Shot in one day, the campaign played on the concept that saving 35% off your train fare could turn you into a genius, make you the enlightened one, or give you a new found confidence that you didn’t know you had. Working with 3 concepts and 3 hero talent (including a cat), the casting played an important role in ensuring that the models best represented the characters created for this campaign, as well as helping to capture the emotion and humour of Luke’s photographic stye. The final images had Trainline’s signature green image treatment added, to give the images a poster-like two-tone finish.
Artworked images to deliver the creative campaign concept
@The Eye Casting